MARCO. POLO.
Water and phones don’t usually mix. One drop and it’s game over. But with the Samsung Galaxy S5, that rule no longer applies. We wanted to approach this campaign with absolute simplicity, stripping the idea back to just two words: “Marco. :Polo.” A familiar poolside call becomes the entire message, paired with a single striking visual. No heavy copy, no technical explanation, just a confident demonstration of durability. With the Galaxy S5, we invite you to bring your phone into the pool.
Integrity, creativity, and empathy shape the way we work. These aren't just words—they’re the foundation of everything we build. We believe in doing great work, building real relationships, and making it easy for you to get the results you’re looking for.