AAMI Insurance wanted a series of fun, seasonal spots that reinforced their core promise: showing up for customers when they need support most. We brought that to life with AAMI’s fabulous drag queens, turning them into the ultimate festive first responders, arriving with flair, reassurance, and just the right amount of chaos control.

Across hero films and a suite of social content, the Queens stepped into holiday mishaps. Think party disasters, travel fails, and last-minute meltdowns, transforming stressful moments into joyful, high-energy saves. Each execution balanced humor with heart, reminding audiences that while the season can be unpredictable, AAMI is always there to help you land on your feet (preferably in heels).

The campaign extended into short-form social with quick-hit scenarios, character-driven moments, and reactive content, keeping the Queens present in real-time festive chaos and making AAMI feel both dependable and delightfully human.