To bring the premium quality of Fromart’s handcrafted Swiss cheese to life, we created a playful radio campaign that quite literally delivers Switzerland to your door. Using unexpected yodelling straight from the mailbox, the spot humorously contrasts everyday Aussie life with authentic Swiss tradition, reinforcing that Fromart sources, selects and matures its cheeses in Switzerland before delivering them directly to customers. It’s a lighthearted but memorable way to position Fromart as the genuine article, bringing a slice of Switzerland home with every bite.