UNFAKEABLE

We all fake something from time to time, or at least stretch the truth, but when it comes to the food we eat and the health of our families, we want the real deal. Bulla Ice Cream is 100% pure goodness with no artificial stuff, and that’s something you don’t have to question. To bring the Unfakeable brand platform to life, we created a series of radio and print ads that playfully highlight all the little things we fake in everyday life, reminding people that while we might fake a lot, we don’t fake Bulla.